When seconds matter
In e-commerce, every second counts. A site that loads in three seconds instead of five can mean the difference between a sale and a bounce. Over the years, I’ve seen again and again how small changes can have a huge impact on PageSpeed – and therefore on revenue.
My favorite small wins
- Image compression: Cutting file sizes in half without losing visible quality.
- Lazy loading: Loading images only when they’re needed.
- Caching plugins: Simple setup, immediate speed boost.
- Minifying CSS/JS: Less code, faster delivery.
The business side of performance
Performance isn’t just a technical metric – it’s directly tied to conversions. Faster pages create smoother experiences, and smoother experiences build trust. For clients, that often means more revenue with the exact same traffic. That’s why performance tweaks are always worth the effort.
– Marcel