Marcel Maas

My Code Library – Why I Rely on Prototypes

Over time, I’ve built a personal code library filled with snippets and prototypes. It’s my secret weapon to speed up projects and test new ideas faster.

March 16, 2025 • ~1 min read

Energy & Sustainability in E-Commerce – An Underrated Topic

Sustainability in e-commerce isn’t just about packaging. From server infrastructure to smarter code, every detail can reduce the footprint of online shops.

August 27, 2024 • ~1 min read

Relaunch vs. Rebuild – When Does Each Make Sense?

Clients often ask: should we rebuild from scratch or relaunch what we have? Here’s how I decide between the two – and why the right choice saves time and money.

February 19, 2024 • ~1 min read

200 WordPress Websites Later – My Takeaways

After more than 200 WordPress projects, patterns start to emerge. Here are the biggest lessons I’ve learned about clients, code, and the craft itself.

December 3, 2023 • ~1 min read

Chatbots in Customer Service – Curse or Blessing?

Chatbots have become a standard tool in e-commerce. But do they truly improve service, or do they just get in the way? Here’s my take.

May 9, 2023 • ~1 min read

Why AI Will Change E-Commerce Forever

Artificial Intelligence isn’t just hype. In e-commerce, it already shapes recommendations, personalization, and customer support. And this is only the beginning.

January 14, 2023 • ~1 min read

SEO for WooCommerce – Basics Everyone Should Apply

WooCommerce SEO can feel overwhelming. But with a few essential basics, every shop can improve visibility without expensive tools or big agencies.

September 22, 2022 • ~1 min read

Conversion Optimization in Online Shops – My Favorite Quick Wins

Conversion optimization isn’t always about complex funnels. Often, it’s the little things – trust signals, clarity, and smoother checkouts – that move the needle.

March 18, 2022 • ~1 min read

10 Years of WordPress – What I Would Do Differently Today

After 10 years of WordPress development, I’ve seen it all: the good, the bad, and the ugly. Here’s what I’d tell my younger self if I could start over.

November 29, 2021 • ~1 min read

PageSpeed & Performance: Small Changes, Big Impact

Improving PageSpeed doesn’t always require a complete rebuild. Here are a few small adjustments that transformed site performance for me.

July 8, 2021 • ~1 min read

From Quantity to Quality – Why I Prefer Fewer, Better Projects

After years of handling countless websites, I realized that true progress comes from focusing on fewer, but higher-quality projects. Here’s why.

February 12, 2021 • ~1 min read

WooCommerce Quick Fixes That Saved My Day More Than Once

WooCommerce has its quirks. Here are a few small fixes and tricks that made a big difference in real client projects – from checkout bugs to performance tweaks.

October 5, 2020 • ~1 min read

Agency Life as a Developer – Between Deadlines and Creativity

A look behind the curtain: what it means to work as a developer in an agency, balancing deadlines, teamwork, and the drive to build better sites.

April 15, 2020 • ~1 min read

Why I Still Love WordPress – Even After 100 Projects

After more than 100 websites built, I reflect on why WordPress continues to be my go-to platform – from flexibility to community.

January 20, 2020 • ~2 min read

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