The overlooked side of e-commerce
When people talk about sustainability in e-commerce, they usually mean packaging and shipping. But the digital side often gets ignored. Every request, every image, every line of code consumes energy – and across thousands of visitors, that impact adds up fast.
Where we can do better
- Green hosting: Providers using renewable energy make a difference.
- Optimized code: Leaner sites load faster and use fewer resources.
- Smaller assets: Compressed images and optimized videos save bandwidth.
- Smart logistics integration: Showing eco-friendly shipping options matters to customers.
Why it matters
Sustainability isn’t just a trend – it’s becoming a buying factor. Customers are increasingly aware, and they prefer shops that care. For me, energy-efficient websites aren’t just good practice, they’re part of building a responsible digital future.
– Marcel