Why conversions matter
More traffic doesn’t always equal more sales. I’ve seen shops double their visitors but not their revenue. The key is conversion optimization: making sure the people who are already there actually buy. And the best part? Sometimes small tweaks are enough.
My favorite quick wins
- Clear CTAs: A simple, obvious button beats clever design every time.
- Trust elements: Reviews, seals, and guarantees lower hesitation.
- Checkout flow: Fewer steps, fewer drop-offs.
- Better product images: Customers can’t touch the product – but they can see it clearly.
The bigger picture
Optimization doesn’t stop at design. It’s about understanding user behavior, removing friction, and giving customers reasons to trust. Every shop is different, but the principle is always the same: smooth, clear, trustworthy. That’s how sales grow without needing more ads or more traffic.
– Marcel